Title (H1) The Title of the Blog Shows up above here as an (H1)
A good blog article should start with an introduction. A good introduction will outline what your article will be about and will also list a structure to follow. A good article should have at least 300 words so that you can thoroughly get your message across, give examples and cover different topics. This article will act as a guide to writing a good blog article as well as offer the stucture you can follow as a template by simply replaceing text and images for each section. In this article we will discuss how to write an effective article and optimizing it for the best results.
Writing an effective article covers a few basics that will help you quickly organize and structure your thoughts so the reader can easily find the information they are looking for. Writing a longer article will naturally ensure that it will never be read; however, the search engines need at least 300 words to pull information from. Readers in this twitter and facebook generation have trained themselves to get information by scanning documents looking for 240 character snippets… so writing a blog must meet both requirements. The basics we will cover are using H-tags, picture placement and links.
H-tags serve 3 purposes on your website and blog articles:
H-tags are just the beginning: By using H-tags to categorize your thoughts into smaller sections it allows the reader to scan and find the information that is relevant. If the message directly answers their question… they will back up and read the whole article. You also want to use the underline, italicize and bold tools to have key phrases jump out at them too. You want to think of H-tags like an outline structure. H-2 tags are the 2 main subtopics for your article (as outlined in the introduction) The H-3 tags are those sub-point topics under each H-2 (as demonstrated in this article) If you should need additional sub topics following that pattern you have H-4 though H-6, but these are rarely used.
Using pictures allows you to provide the reader with a good visual of the topics you are covering. When placing pictures into your article you want to place them periodically through your article. You really don’t want to reader to have a section that doesn’t have a picture in it when scrolling through the article, this will help keep the reader engaged with your information. You want to use relevant pictures for each topic or section if possible. It is always best to use your own personal photos otherwise you want to make sure you are using either certified royalty free pictures (such as from http://pixabay.com) or purchased from a picture supplier or broker so not to violate any copyright laws.
Using links is allows the reader to seamlessly access related or additional information from within the article. These can either be woven through the article or at the end of the article. You want to use no less than 5 links within your article to different pages in your website. You want to link them to basic pages like your home page, about us, services, FAQ’s and contact pages as a minimum.
Search Engine Optimization (SEO) of your article is a necessary step to get the best results. Many SEO tips have been shared already in this article such as using the H-tags, pictures and links. Inside the “insert/edit pictures” section there are places for keywords and descriptions; you will also find a title section in the “insert/edit links” section for more keywords. You also want to write a solid meta description (155 characters) and add your keywords (up to 15) in the appropriate sections at the bottom of the editing page. That brings us to the most important part of optimizing your article “content is everything”. SEO is most effective when you have a high saturation of your most important keywords. It perks Google’s ears up if you have a minimum of 4% keyword saturation up through 15% for a solid representation. So doing the math: In a 300 word document 4% is using your keywords 12 times each in the article, 7% = 21 and 15% =45. Adding your geographical location or service area as part of your keywords will also help to really hone in your result.
Having a well written and formatted blog article will help you bring additional traffic to your website. You can write articles on just about anything from testimonial and featuring new products to community events and favorite recipes. Once the article is written you can add it to your home page via a blog roll or a blog page. (click for info on these) You can also seamlessly add it to social media to help increase the visibility of your article. Remember the more traffic to the website means a higher ranking so blog articles can really help boost your position with search engines.
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